jameel.world

Senior Art Director. Artist and Designer
I make stories and objects. I believe in beautiful evolution.

Design

direction

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Mar 2020

A Reminder

A reminder of the body as a central site of American history, innovation, and possibility

Story

A campaign for the recognition of Black histories, their very location in and impact on the bodies of Black people, the images we all see, the eyes of all who view them, and of the potential these very same history-making bodies hold in shaping the future we will all share together.

Goal

A Reminder marked KHIRY's shift from "A Luxury Brand Inspired by the African Diaspora", to an Afrofuturist luxury brand, integrating active critique and analysis of real-world issues with high end luxury imagery

Object

A 4 minute film, Still Photography, and an Immersive Web Experience

Outcomes

Disciplines

Primary Discipline

Photo

Project Responsibilities

Video

Photo

Web Design

Music

< ALL Projects

Jewelry

KHIRY x J.Crew — Jewelry Design

Jewelry

KHIRY for Off White

Jewelry

KHIRY Collection 001 + 002

Jewelry

KHIRY FIne Season 2: Fight or Flight

Apparel

Moving Together

Final Work

Campaign Film

Comprised of original photography, self captured and archival video, with original title animations

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Still Photography

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Motion Graphics Samples

Motion edits of still photography, animations, and videos were incorporated into the complete film and featured on web and social

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Web Experience

I built an editorial web experience using the campaign stills and GIFS from the video to tell the story of the video in an immersive format

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See the Complete Web Experience

>

Final Work

Campaign Film

Comprised of original photography, self captured and archival video, with original title animations

‍

‍

‍

Still Photography

‍

‍

Motion Graphics Samples

Motion edits of still photography, animations, and videos were incorporated into the complete film and featured on web and social

‍

‍

‍

Web Experience

I built an editorial web experience using the campaign stills and GIFS from the video to tell the story of the video in an immersive format

‍

‍

See the Complete Web Experience

>

Mar 2020

A Reminder

A reminder of the body as a central site of American history, innovation, and possibility

Story

A campaign for the recognition of Black histories, their very location in and impact on the bodies of Black people, the images we all see, the eyes of all who view them, and of the potential these very same history-making bodies hold in shaping the future we will all share together.

Object

A 4 minute film, Still Photography, and an Immersive Web Experience

Goal

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Outcomes

Process

Mar 2020

A Reminder

A reminder of the body as a central site of American history, innovation, and possibility

Story

A campaign for the recognition of Black histories, their very location in and impact on the bodies of Black people, the images we all see, the eyes of all who view them, and of the potential these very same history-making bodies hold in shaping the future we will all share together.

Goal

A Reminder marked KHIRY's shift from "A Luxury Brand Inspired by the African Diaspora", to an Afrofuturist luxury brand, integrating active critique and analysis of real-world issues with high end luxury imagery

Object

A 4 minute film, Still Photography, and an Immersive Web Experience

Outcomes

Outcomes

Mar 2020

A Reminder

A reminder of the body as a central site of American history, innovation, and possibility

Story

A campaign for the recognition of Black histories, their very location in and impact on the bodies of Black people, the images we all see, the eyes of all who view them, and of the potential these very same history-making bodies hold in shaping the future we will all share together.

Goal

A Reminder marked KHIRY's shift from "A Luxury Brand Inspired by the African Diaspora", to an Afrofuturist luxury brand, integrating active critique and analysis of real-world issues with high end luxury imagery

Object

A 4 minute film, Still Photography, and an Immersive Web Experience

Outcomes

Credits + Collaborators

Text by Jameel Mohammed
Directed by Jameel Mohammed

Edited by Derek Zheng
Audio Production by Jackson Crook
Featuring Coleman Collective and Charisma Glasper
Photography by Chama
Animations and Vocals by Jameel Mohammed

Music
Video
Web Design
Typography
Experiential
Graphics
Photo
Drawing
Campaign
DNA
Objects
Jewelry
Apparel
Animation
Sculpture
Photography
All
Talon Coalition Earrings with Crystal Pavé
KHIRY x J.Crew — Jewelry Design
KHIRY x J.Crew — Jewelry Design

Jewelry

KHIRY for Off White
KHIRY for Off White

Jewelry

KHIRY Collection 001 + 002
KHIRY Collection 001 + 002

Jewelry

DNA

KHIRY FIne Season 2: Fight or Flight
KHIRY FIne Season 2: Fight or Flight

Jewelry

Moving Together
Moving Together

Graphics

Photo

Apparel

Top 20 Dress
Top 20 Dress

Apparel

Tiny Heirlooms
Tiny Heirlooms

Jewelry

Tiny Heirlooms
Tiny Heirlooms

Photo

KHIRY - Mother's Day
KHIRY - Mother's Day

Animation

Graphics

De Beers - Black is Brilliant
De Beers - Black is Brilliant

Jewelry

KHIRY - Product Photography
KHIRY - Product Photography

Photo

Vogue Beauty - Texture Diaries
Vogue Beauty - Texture Diaries

Photography

15 Percent Pledge - All Together Now
15 Percent Pledge - All Together Now

Objects

Sculpture

KHIRY - Brand DNA
KHIRY - Brand DNA

Graphics

Typography

DNA

Tommy Hilfiger - New Legacy Challenge
Tommy Hilfiger - New Legacy Challenge

Apparel

Fights Reveal Futlities
Fights Reveal Futlities

Apparel

Experiential

Dancing Lotus with Kate Mcleod
Dancing Lotus with Kate Mcleod

Photography

Jewelry

Graphics

Fight for Love
Fight for Love

Photo

A Reminder
A Reminder

Video

Photo

Web Design

Music

Juneteenth 2 Infinity with John Hardy
Juneteenth 2 Infinity with John Hardy

Graphics

Photo

Apparel

Experiential

Visions of an Afrofuture
Visions of an Afrofuture

Photo

Campaign

St. Germain Fleuriste
St. Germain Fleuriste

Experiential

Graphics

Objects

KHIRY Fine Season 1 - Emerald CIty
KHIRY Fine Season 1 - Emerald CIty

Jewelry

Video
A Reminder