Senior Art Director. Artist and Designer
I make stories and objects. I believe in beautiful evolution.
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Feb 2023

Fight for Love

A portrait series inspired by the will to protect the people we love <3

Story

Fight for love was a photo and interview project, capturing the love and protective impulses of couples in the KHIRY Community. Published on Valentine's Day as the first significant project after Fights Reveal Futilities, the work asserted the depth and nuance of the KHIRY brand; the ability to hold and explore conflicting notions with beauty

Goal

Noticing that romantic gifting remains a significant purchasing occasion for high ticket sales, the campaign was intended to situate KHIRY jewelry in the midst of a couple's intimate expression. 3 of the 6 couples cast were former KHIRY custom clients, with the aim of increasing the visibility of KHIRY Custom.

Object

Outcomes

The story and original photography was published by Vogue.com. The project and the resulting photographs were a standout experience for the couples, all of whom posted the photos to their sociaI feeds unprompted by the brand. In the year following the story's publication, custom project inquiries from couples grew 50% year over year, outpacing solo custom inquiries, and defining the brand's custom offering as a go-to for unique engagement offerings.

Disciplines

Primary Discipline

Photo

Project Responsibilities

Photo

< ALL Projects

Final Work

Final selected photographs were emblematic of classical portraiture, evoking the timelessness of love and our will to protect it. Models were posed in angular embraces, demonstrating the couples' warmth and closeness, while providing dynamism to the compositions, and creating a natural emphasis on the jewelry. The soft linen backdrop, and the models' neutral styling contributed to the sense of ease,

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Final Work

Final selected photographs were emblematic of classical portraiture, evoking the timelessness of love and our will to protect it. Models were posed in angular embraces, demonstrating the couples' warmth and closeness, while providing dynamism to the compositions, and creating a natural emphasis on the jewelry. The soft linen backdrop, and the models' neutral styling contributed to the sense of ease,

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Feb 2023

Fight for Love

A portrait series inspired by the will to protect the people we love <3

Story

Fight for love was a photo and interview project, capturing the love and protective impulses of couples in the KHIRY Community. Published on Valentine's Day as the first significant project after Fights Reveal Futilities, the work asserted the depth and nuance of the KHIRY brand; the ability to hold and explore conflicting notions with beauty

Object

Goal

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Outcomes

The story and original photography was published by Vogue.com. The project and the resulting photographs were a standout experience for the couples, all of whom posted the photos to their sociaI feeds unprompted by the brand. In the year following the story's publication, custom project inquiries from couples grew 50% year over year, outpacing solo custom inquiries, and defining the brand's custom offering as a go-to for unique engagement offerings.

Process

Feb 2023

Fight for Love

A portrait series inspired by the will to protect the people we love <3

Story

Fight for love was a photo and interview project, capturing the love and protective impulses of couples in the KHIRY Community. Published on Valentine's Day as the first significant project after Fights Reveal Futilities, the work asserted the depth and nuance of the KHIRY brand; the ability to hold and explore conflicting notions with beauty

Goal

Noticing that romantic gifting remains a significant purchasing occasion for high ticket sales, the campaign was intended to situate KHIRY jewelry in the midst of a couple's intimate expression. 3 of the 6 couples cast were former KHIRY custom clients, with the aim of increasing the visibility of KHIRY Custom.

Object

Outcomes

The story and original photography was published by Vogue.com. The project and the resulting photographs were a standout experience for the couples, all of whom posted the photos to their sociaI feeds unprompted by the brand. In the year following the story's publication, custom project inquiries from couples grew 50% year over year, outpacing solo custom inquiries, and defining the brand's custom offering as a go-to for unique engagement offerings.

Outcomes

Feb 2023

Fight for Love

A portrait series inspired by the will to protect the people we love <3

Story

Fight for love was a photo and interview project, capturing the love and protective impulses of couples in the KHIRY Community. Published on Valentine's Day as the first significant project after Fights Reveal Futilities, the work asserted the depth and nuance of the KHIRY brand; the ability to hold and explore conflicting notions with beauty

Goal

Noticing that romantic gifting remains a significant purchasing occasion for high ticket sales, the campaign was intended to situate KHIRY jewelry in the midst of a couple's intimate expression. 3 of the 6 couples cast were former KHIRY custom clients, with the aim of increasing the visibility of KHIRY Custom.

Object

Outcomes

The story and original photography was published by Vogue.com. The project and the resulting photographs were a standout experience for the couples, all of whom posted the photos to their sociaI feeds unprompted by the brand. In the year following the story's publication, custom project inquiries from couples grew 50% year over year, outpacing solo custom inquiries, and defining the brand's custom offering as a go-to for unique engagement offerings.

Credits + Collaborators

All
Talon Coalition Earrings with Crystal Pavé
KHIRY x J.Crew — Jewelry Design
KHIRY x J.Crew — Jewelry Design

Jewelry

KHIRY for Off White
KHIRY for Off White

Jewelry

KHIRY Collection 001 + 002
KHIRY Collection 001 + 002

Jewelry

DNA

KHIRY FIne Season 2: Fight or Flight
KHIRY FIne Season 2: Fight or Flight

Jewelry

Moving Together
Moving Together

Graphics

Photo

Apparel

Top 20 Dress
Top 20 Dress

Apparel

Tiny Heirlooms
Tiny Heirlooms

Jewelry

Tiny Heirlooms
Tiny Heirlooms

Photo

KHIRY - Mother's Day
KHIRY - Mother's Day

Animation

Graphics

De Beers - Black is Brilliant
De Beers - Black is Brilliant

Jewelry

KHIRY - Product Photography
KHIRY - Product Photography

Photo

Vogue Beauty - Texture Diaries
Vogue Beauty - Texture Diaries

Photography

15 Percent Pledge - All Together Now
15 Percent Pledge - All Together Now

Objects

Sculpture

KHIRY - Brand DNA
KHIRY - Brand DNA

Graphics

Typography

DNA

Tommy Hilfiger - New Legacy Challenge
Tommy Hilfiger - New Legacy Challenge

Apparel

Fights Reveal Futlities
Fights Reveal Futlities

Apparel

Experiential

Dancing Lotus with Kate Mcleod
Dancing Lotus with Kate Mcleod

Photography

Jewelry

Graphics

Fight for Love
Fight for Love

Photo

A Reminder
A Reminder

Video

Photo

Web Design

Music

Juneteenth 2 Infinity with John Hardy
Juneteenth 2 Infinity with John Hardy

Graphics

Photo

Apparel

Experiential

Visions of an Afrofuture
Visions of an Afrofuture

Photo

Campaign

St. Germain Fleuriste
St. Germain Fleuriste

Experiential

Graphics

Objects

KHIRY Fine Season 1 - Emerald CIty
KHIRY Fine Season 1 - Emerald CIty

Jewelry