Senior Art Director. Artist and Designer
I make stories and objects. I believe in beautiful evolution.
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May 2024

KHIRY - Mother's Day

3D Motion Graphics...for the one at the center of your universe

Story

The graphics took flight from the idea "The One at the Center of Your Universe", speaking to the unique centrality of each Mother figure in our target client's life

Goal

We sought to inspire gift-purchasers to see KHIRY as an ideal resource for unique gifts

Object

The graphic was an original digital mother and child sculpture, in KHIRY's iconic gold tone and sculptural Afrofuturist style.

Outcomes

The graphic produced the highest Q1 and Q2 Email CTR, and resulted in the highest ticket price sale for ceramics in brand history.

Disciplines

Primary Discipline

Graphics

Project Responsibilities

Animation

Graphics

< ALL Projects

Final Work

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Final Work

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The graphic began with an original digital sculpture that I made and Rendered in Nomad Sculpt. Using Nomad's built in turntable feature to animate a rotation of the model in several angles. I then composited the turntable footage with moving background video of a purple hued universe in Capcut, adding sound and layering multiple angles, further animated with keyframes. Finally, the resulting video was clipped into edits for social media, and GIFs used for Web and Social.

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Below is a glimpse at the rendering process.

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May 2024

KHIRY - Mother's Day

3D Motion Graphics...for the one at the center of your universe

Story

The graphics took flight from the idea "The One at the Center of Your Universe", speaking to the unique centrality of each Mother figure in our target client's life

Object

The graphic was an original digital mother and child sculpture, in KHIRY's iconic gold tone and sculptural Afrofuturist style.

Goal

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Outcomes

The graphic produced the highest Q1 and Q2 Email CTR, and resulted in the highest ticket price sale for ceramics in brand history.

Process

The graphic began with an original digital sculpture that I made and Rendered in Nomad Sculpt. Using Nomad's built in turntable feature to animate a rotation of the model in several angles. I then composited the turntable footage with moving background video of a purple hued universe in Capcut, adding sound and layering multiple angles, further animated with keyframes. Finally, the resulting video was clipped into edits for social media, and GIFs used for Web and Social.

‍
Below is a glimpse at the rendering process.

‍

‍

‍

May 2024

KHIRY - Mother's Day

3D Motion Graphics...for the one at the center of your universe

Story

The graphics took flight from the idea "The One at the Center of Your Universe", speaking to the unique centrality of each Mother figure in our target client's life

Goal

We sought to inspire gift-purchasers to see KHIRY as an ideal resource for unique gifts

Object

The graphic was an original digital mother and child sculpture, in KHIRY's iconic gold tone and sculptural Afrofuturist style.

Outcomes

The graphic produced the highest Q1 and Q2 Email CTR, and resulted in the highest ticket price sale for ceramics in brand history.

Outcomes

May 2024

KHIRY - Mother's Day

3D Motion Graphics...for the one at the center of your universe

Story

The graphics took flight from the idea "The One at the Center of Your Universe", speaking to the unique centrality of each Mother figure in our target client's life

Goal

We sought to inspire gift-purchasers to see KHIRY as an ideal resource for unique gifts

Object

The graphic was an original digital mother and child sculpture, in KHIRY's iconic gold tone and sculptural Afrofuturist style.

Outcomes

The graphic produced the highest Q1 and Q2 Email CTR, and resulted in the highest ticket price sale for ceramics in brand history.

Credits + Collaborators

All
Talon Coalition Earrings with Crystal Pavé
KHIRY x J.Crew — Jewelry Design
KHIRY x J.Crew — Jewelry Design

Jewelry

KHIRY for Off White
KHIRY for Off White

Jewelry

KHIRY Collection 001 + 002
KHIRY Collection 001 + 002

Jewelry

DNA

KHIRY FIne Season 2: Fight or Flight
KHIRY FIne Season 2: Fight or Flight

Jewelry

Moving Together
Moving Together

Graphics

Photo

Apparel

Top 20 Dress
Top 20 Dress

Apparel

Tiny Heirlooms
Tiny Heirlooms

Jewelry

Tiny Heirlooms
Tiny Heirlooms

Photo

KHIRY - Mother's Day
KHIRY - Mother's Day

Animation

Graphics

De Beers - Black is Brilliant
De Beers - Black is Brilliant

Jewelry

KHIRY - Product Photography
KHIRY - Product Photography

Photo

Vogue Beauty - Texture Diaries
Vogue Beauty - Texture Diaries

Photography

15 Percent Pledge - All Together Now
15 Percent Pledge - All Together Now

Objects

Sculpture

KHIRY - Brand DNA
KHIRY - Brand DNA

Graphics

Typography

DNA

Tommy Hilfiger - New Legacy Challenge
Tommy Hilfiger - New Legacy Challenge

Apparel

Fights Reveal Futlities
Fights Reveal Futlities

Apparel

Experiential

Dancing Lotus with Kate Mcleod
Dancing Lotus with Kate Mcleod

Photography

Jewelry

Graphics

Fight for Love
Fight for Love

Photo

A Reminder
A Reminder

Video

Photo

Web Design

Music

Juneteenth 2 Infinity with John Hardy
Juneteenth 2 Infinity with John Hardy

Graphics

Photo

Apparel

Experiential

Visions of an Afrofuture
Visions of an Afrofuture

Photo

Campaign

St. Germain Fleuriste
St. Germain Fleuriste

Experiential

Graphics

Objects

KHIRY Fine Season 1 - Emerald CIty
KHIRY Fine Season 1 - Emerald CIty

Jewelry

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